| A groundbreaking new music video has been released by emerging hard rock band WHO ON EARTH, marking a significant moment in the evolution of music and art. The music video for their latest single, “Watch The Fires Burn”, was entirely generated by artificial intelligence (AI) technology. Utilizing cutting-edge algorithms and deep learning models, the video was created without any human intervention, demonstrating the potential for AI to play a major role in the creation of art. As for the message behind the music itself, WHO ON EARTH seeks to draw attention to the continued destruction of our natural resources and wonders. Case in point: the Amazon rainforest, one of the world’s most important natural resources, is under threat once again as devastating fires rage across the region. Despite international outcry and efforts to prevent deforestation and preserve the forest, the fires continue to spread, destroying acres of valuable ecosystems and wildlife habitats. The impact of these fires is not only felt by the local communities and wildlife, but also by the global climate as the Amazon plays a crucial role in regulating the Earth’s carbon cycle. It’s imperative that urgent action is taken to address this crisis before irreparable damage is done to one of the most valuable natural wonders of our planet. Commenting on this disturbing and destructive path, drummer Joe D’Aqui shares, “’Watch the Fires Burn’ is a very unique song that firstly, tells the story of just how dumb, greedy and selfish we are as humans with regards to how we’ve polluted the earth and continue to do very little to handle the climate change crisis. Secondly, it’s the first song I’ve ever recorded in my career that infuses metal, funk, rock, prog and Latin in one song. Just wow!” Watch the Music Video for “Watch The Fires Burn”, HERE | 
