Not A Toy Share Video For New Song “Quit Quitting” — Watch!

New Fearless Records signing NOT A TOY have shared the video for their latest slow banger “Quit Quitting.”

Watch and listen here.

“The past couple years of writing this album consisted of constant ups and down,” the band says. “We wrote ‘Quit Quitting’ at the peak of our insecurities, and the song runs through the questions that were haunting our minds daily. We wanted this song to be the ultimate late night drive soundtrack — so that’s what we did. I think the video reflects that.”

The band, which traffics in smooth and swaggy rock, previously shared the video for “J Cash,” which mixes acoustic southern grit with piano and is equal parts hip-hop and western saloon.

NOT A TOY can’t be classified as simply a band. Rather, they are a collective of four creatives — Branson Hoog [lead vocals], Jeremy Marmor [guitar], Benji Spoliansky [drums], and TJ Wessel [violin, keys]. “NOT A TOY is not just a band; it’s a lifestyle of art and creation,” says Hoog. “We’re not the first to combine different genres of music, but we’re also blending other artforms — from streetwear to art shows. We’re a snapshot of this generation’s tattooed youth and bedroom beatmakers. We’re just creating, and there are no rules to creation.”

The members of this collective met in high school and cut their teeth in various projects together before launching NOT A TOY in 2020. Operating out of a shared house in Denver, the group’s synergy results from the sum of its parts. Classically trained and on the violin from a young age, Wessel plays a slew of other instruments, adding a variety of textures and production to the sound. Marmor not only rips on guitar, but he also “makes trap beats so quickly it’s ridiculous,” while Spoliansky holds down the groove as the drummer and acts as an “overarching producer.” Meanwhile, Hoog writes the majority of the lyrics and plays guitar and piano. Based on a background in graphic design and painting, he “brings the art to the project.”