North Kingsley: Release Official Music Video for Shotguns

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VOL. 1
Out Now
Listen Here
“North Kingsley embodies the socially charged and visceral energy of trio Shavo Odadjian, producer Saro Paparian, and lyricist Ray Hawthorne. Together they’ve embarked on a sonic journey that molds the aggression of rap, trap, rock, and metal, but with a modern edge.” – Forbes
Photo Credit: Eitan Miskevich
Friday, August 21st, 2020 – NORTH KINGSLEY, the recently announced musical collective of bassist/guitarist, Shavo Odadjian, producer, Saro Paparian and lyricist/vocalist Ray Hawthorne, have released the official visualizer for Shotguns. Rounding out the trilogy, Shotguns the third and final video accompaniment to the band’s debut 3 track collection, VOL. 1. out now on 22 Red Media, a subsidiary of Odadjian’s lifestyle and cannabis brand, 22 Red. Watch the video for Shotguns here or by clicking the image below.
North Kingsley - Shotguns [Official Lyric Video]
VOL. 1 features the hard hitting, Like That?Die For The Pic, – a biting critique of the hypocrisy of the current social media landscape, Die For The Pic and the rabble rousing protest anthem, Shotguns .
Speaking on the the inspiration for the lyrical content of Shotguns,Vocalist/Lyricist Ray Hawthorne states
“Shotguns is an open discussion about what it means to be a modern day American. Is it even anything worth being proud of? What changes need to be made? As the days go on, these questions hold even more weight.”
VOL. 1
1 Die For The Pic
2 Like That?
3 Shot Guns
The dawn of NORTH KINGSLEY is a challenge to the very system itself. The way music is released, distributed and marketed is all being approached in a unique and creative way relevant to today’s world and showcases a determination to revolutionize arcane structures. Instead of a full album release, NORTH KINGSLEY will be releasing miniature volumes of 3 tracks every few months, the first of which, VOL. 1, dropped last week and can be found here. Speaking on this decision, Shavo says
“We’re giving you songs you can marinade on, instead of 12 songs all at once. There’s going to be a clip for every song, something visually for you to vibe on. I directed videos for System, I do stage production visuals for the band so that’s important to me. Saro has an incredible eye for creating new things visually and I act almost how a producer would on that and we are going to drop merch with every release, so it’s more than just music.”
When Shavo began experimental studio sessions with producer Saro Paparian and New Jersey lyricist Ray Hawthorne, he had no idea that it would turn into anything more than a creative outlet to jam with like minded musicians. The result was a genre-bending mix of deep, cinematic instrumentals and thought provoking, socially charged words.
Capitalizing on a musical legacy that includes musical collaborations with the likes of funk master George Clinton, spiritual hip-hop guru RZA and legendary production accomplice Rick Rubin, Odadjian’s sonic blueprint for his new project takes in everything from crisp and hard trap beats to gritty rock flavors.
In 2018, Odadjian came to Paparian, who provided him with an education in the latest, cutting edge studio techniques. As an Armenian-American raised on everything from SOAD to surf rock, Paparian took that base principal and spent years around the underground Los Angeles hip-hop community, going to club nights where people would manufacture beats and he and Ray would lose themselves for hours as often as they could.
Ray Hawthorne, the final component to join the inner workings of North Kingsley, is a longtime associate of Paparian. Armed with knowledge of today’s political, social and entertainment landscapes and showcasing a lyrical dexterity that can take him anywhere from Hemmingway to animation and scholars to psychopaths, nothing is off limits when it comes to how he communicates his ideas.
With a razor sharp approach to both the creative and business output of the project, NORTH KINGSLEY is a socially conscious, creative force shaped by the modern age. Drawing on a multitude of cultural, visual and political influences, they aim to create a musical movement that is both rooted in what’s come before, but that focuses on creating what’s next. 
Keep it locked for news on NORTH KINGSLEY Vol. 2 soon to follow.
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Find EPK Here