“Feel The Burn. The title says it all. It came to us one night messing about in Hollywood when this older, local gentleman we met started hollering the phrase after hearing we’re from Scandinavia. It stuck. It represents exactly how hearing the album makes us feel: anxious, excited, pumped up, enthusiastic”, the band’s singer Pekka Heino explains.
The album brought about change with it as Emppu Vuorinen stepped down from his guitar-playing duties and the new kid in town, Roope Riihijärvi, got his chance to shine – and the talented guitarist showed he was the perfect fit for the band.
“To us this album is a next step forward in what we do and how people will look at the band. The road had its bumps before getting there, but for better or for worse, we love this classy, polished, kick-ass result. It’s exactly how we see this band in 2020. If YOU Feel The Burn it’s bound to leave a beautiful mark!” Pekka Heino states.
The rockers drop one last single from the album today, demonstrating a different kind of side to the band; softer, smoother and slower. ‘Love Is A Beautiful Lie’ is a ballad that was a risk worth taking.
“We haven’t really taken the ballad route too often. It’s a risky business after all! The line between beautiful and terrible is quite thin, and staying on the beautiful side requires a lot of skill and luck. ‘Love Is A Beautiful Lie’ came about after juggling with an idea that had its moments but wasn’t totally in the pocket. Our producer yet again saw something strong in it, and we ended up re-writing parts of it on the spot during one marathon vocal session. We’d like to think the result stays on the beautiful side of the line!”
It was recently announced that Brother Firetribe have been filming a short film, featuring “the
Night Drive dude” aka Pekka Heino, and several esteemed Finnish actors. The short film will be released later this autumn. In the meantime it’s definitely worth it to Feel The Burn!
