NEW ALBUM UP IN THE AIR FOREVER OUT APRIL 22
Fresh from the announcement that their visionary third album Up In the Air Forever is dropping in April, Ocean Grove are serving up another injection of high octane creative juice direct from the belly of the Oddworld™. Today, they have shared the video for “SEX DOPE GOLD,” which further exemplifies the inspired vision and creative intellect of the album and its makers. Watch it here.
“Contrary to the abundant messaging we unconsciously receive daily through pop culture, television, and advertising to embrace and satisfy our sensory urges, ‘SEX DOPE GOLD’ is the antithesis to this ‘norm,'” the band says.
Ocean Grove continue, “This song speaks of the trap we sometimes fall into in the material world: insatiable material consumption, addiction to sensory gratification, and the inflation of the false ego. Ultimately, these temporary and reactionary experiences are merely an illusory escape route from the uncomfortable and unknown. If the ending of Scarface tells us anything, it is that the pursuit for sex, money, and power may not turn out the way we’d hope and that it’s a vacuous pursuit. Let your ears be your eye and see your world’s truth on a platter.”
Releasing April 22 via UNFD, Up In the Air Forever is a 10-track, genre-bending epic musical journey. Featuring already-released cuts “CALI SUN” and “SILVER LINING’” — each of which have found a home on radio including triple j, BBC R1, and Kerrang!, and have amassed over half-a-million streams combined already — the album is an evolution of the trio’s early heavy sound. Throughout its course, Ocean Grove serve up a full menu of sounds and genres, ranging from Brit-rock to pop, grunge, and punk, ultimately confirming them as a creative force that can’t be tamed.
Thematically, Up In the Air Forever celebrates personal freedom, expression and creativity, and is characterized by strong anarchic sentiments and resentment for a system that squashes individualism and anti-“norm” ideas.