There’s no denying it, the metal world is full of strong women running the business; on stage as artists, in offices as magazine editors, behind the scenes as managers, tour managers, agents and promoters- and the list is far from complete. Despite having a mostly male outlook, the metal community in 2021 is as diverse as ever and still continuously growing and developing. In celebration of Women’s History Month starting today, Nuclear Blast Records is launching an awareness campaign on their socials to spotlight inspiring women across all countries and industry positions, alongside no-less inspiring men willing to support female empowerment in the scene. Over the month of March, the worldwide leading metal label will share portraits of metal heads to help inspire other women and men with diverse profiles and stories. For this purpose, many great figures in the metal community such as NB artists Doro Pesch (DORO) and Olof Mörck (AMARANTHE), actress and musician Jessica Pimentel and entrepreneur Kim Dylla have submitted personal shoutouts sharing their journey in metal, their experiences of working in the scene throughout the years and their advice to all female metal heads around the world.
Tiffany Cantegrel, head of label marketing, stated about the campaign:
“Participating in making metal even more inclusive matters to me. For non-metal heads – including women, the metal community can look difficult to access while most of the testimonials we received actually highlight how supportive it is. We enjoyed giving birth to this project with a 100% feminine task force at Nuclear Blast, across different countries and teams. The response we got from all those inspiring people was impressive and stimulating, we are proud to be women in metal!”
But the Nuclear Blast campaign doesn’t stop at the bottom of your Instagram feed: We want to invite all metal heads to participate in showing the diversity of metal and share their stories and shoutouts, using the hashtag #womeninmetal.
“Everyday at Nuclear Blast, we’re building a very diverse label with people coming from all cultures, countries, gender, age. That’s what makes the power of the label: It is the connection between people sharing the same passion no matter who you are, your gender or where you come from. Women are leaders, are creators, are artists, managers and we’re standing together for equality and respect“, saysJerome Riera (Label Manager NB EU).
Marcus Hammer (MD NB EU) adds: “During this month, we want to give a platform to all the women of metal with the channels of Nuclear Blast and celebrate their leadership in many ways.“
For over 30 years, Nuclear Blast Records has been the worldwide institution in heavy metal, extreme music, and hard rock. Founded in 1987, Nuclear Blast has established a trusted global reputation with numerous Billboard album chart entries, high-profile tours, and continual signings of new & heritage acts. The label boasts a roster of over 150 bands. Acquired by Believe in 2018, Nuclear Blast artists benefit from Believe’s in-house technology & data organization providing global distribution and digital marketing solutions. Nuclear Blast has offices in Los Angeles, London, Hamburg, and Paris as well as talent scouts in Australia, Brazil, Finland, Italy, Sweden, amongst others. www.nuclearblast.com